What are the basics of search engine friendly design? This is a question that has probably crossed your mind at least once or twice if you happen to own a website. While recent technological development has seen most people embark on SEM as a marketing strategy, there are basic guidelines which when adhered to, could see one reap full benefits of this strategy. In order to fully dissect this topic on SEO basics, perhaps we need to delve into details. What are the basics SEO and SEM?
1. Indexable content: While most of your content might be of utmost benefit to the user, the search engine might not be able to see this. Why is it so? Well, in order to rank well in search engine listings, your content needs to be in HTML format. For anyone wishing to make their content more visually appealing, they can use advanced methods like use of supplement flash, java plug-ins, crawlable links and Alt texts for images. This gives one’s content an advantage with search engines. Double-checking the content available on your website using tools like Google's cache or MozBar gives an overview of what your website looks like. 2. Crawlable links: This is yet another basic aspect of search engine friendly design. Crawlable links give search engines a pathway to access important content available on different pages. While this aspect is very important, various content owners fail to provide proper links which result in the unavailability of their content for search engines. There are various reasons that make pages unreachable such as requiring someone to fill submission forms before being granted the permission to access the information. Using unparseable JavaScript or Flash, java or various other plug-ins could also render your pages unreachable. Other reasons that make pages unreachable include links to pages which have been blocked by Meta robots or links to a page that has a lot of links. 3. Keyword usage and keyword targeting: This is a crucial aspect when it comes to SEO and SEM. Basically, search engines operate on the basis of keywords where a given word or phrase is stored for a given information. Retrieval of information is based on the certain keyword. For this reason, one needs to choose a suitable keyword or phrase in order to rank well in the search engine listings. Keyword domination is quite crucial when it comes to search engine friendly design and development. One needs to ensure that they use their keyword is more specific in order to get a competitive advantage with search engines. However, there is a thin line between keyword dominance and keyword abuse. Overstuffing the keyword in your content is unacceptable when it comes to search engines. 4. On-page optimization: Use of the keyword at strategic locations is paramount if at all one wants to achieve a higher ranking with search engines. For instance, including the keyword in the title tag and then using it in the first parts of your content is a great strategy to employ. This does not mean that you can stuff the content with that specific keyword. One needs to place it strategically. 5. Title tags: Title tags are quite important when it comes to defining your content. It is like a mirror of what is contained in the entire content and needs to be picked wisely. One needs to check the length of the title tag as well as ensure that it contains the keyword phrase. One could also include branding as well as ensure high readability and emotional impact. 6. Meta tags: Tags like index/noindex, follow/nofollow and noarchive are quite crucial when it comes to search engine friendly design. Intended as a proxy for information about the website, they give a description of what the website contains. Meta tags need to be used appropriately in order to make the content appealing to search engines. 7. URL-structures: The structure of one’s URL is quite crucial when it comes to SEO and SEM. The structure of the URL should be short, contain the keyword, employ empathy, and be somehow static. Use of hyphens to separate words instead of underscores is also quite crucial when structuring your URL. Basically, when coming up with a search engine friendly design, one needs to employ the utmost care in order to come up with an appealing content for the search engines. Kudos to my friends from SEM service in Singapore
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AuthorIm Johny Mcwild, 40 an expat living in Singapore. I have been in the Search engine marketing for over 7 years. ArchivesCategories |